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& Nbsp; & nbsp; & nbsp; "in the history of world sports goods industry, so that two of the most representative and well-known giants unite only once a lifetime kind of thing." August 3, the world's second largest sports Germany Adidas announced it will spend 3.1 billion euros to acquire the world's third-largest US brand Reebok, Adidas chairman and CEO Heiner conceal their excitement. & Nbsp; The acquisition of intent all too clear - two strong horizontal, duel world dominance of Nike sporting goods. This "life only once," the merger will increase the Adidas and Nike vs. Reebok weight, resulting reshuffle in North America and the global sporting goods market. Moreover Cheap air jordan 12 ovo , whether the merger can produce "1 + 1〉 2" effect, Adidas and Reebok will test the ability to integrate all aspects of production, channels, advertising and other marketing. Reconstruction of the North American market, the pattern of the North American market has always been contested sporting goods company, which the United States is the world's largest athletic footwear consumer market, accounting for half of the global athletic footwear sales. In 2004, Nike sports shoes market share of nearly forty percent in the United States market. Before no merger, Adidas and Reebok combined market share, just a little more than half of Nike. As the world's second oldes Cheap air jordans for sale t sports brand Adidas to this lucrative market has long plot, Adidas CEO Herbert Haier Na once in an interview with reporters said:?. "North American market is a must occupy the territory" However, the United States market has been the headquarters of Nike, Nike's US consumer brand loyalty is very high. How can we break out on the Nike site, which has been a headache for Adidas. In recent years, Adidas has been taking a variety of measures to open up the US market, but failed to form a real threat to the industry overlord Nike. Reebok's fold this American brand will undoubtedly Adidas and Nike to North America in the fight, even more powerful. Although, in the US mark cheap jordans online et share, Reebok and Nike can not be compared, but Reebok has four major North American sports leagues (baseball MLB, Football NFL, NBA and ice hockey NFL) official shirt sponsorship deal, but there's Ivor Sen, a global superstar Yao Ming, as well as JAY-Z and 50 & nbsp; CENT headed HIP-HOP American street culture spokesman, in the US market, has a strong influence. Through the acquisition, Adidas share of the US athletic footwear market will be doubled to 20%. As announced the acquisition of the day, the president of Adidas Heiner puts it - "the North American market will usher shuffle"! Three marketing force "this acquisition is a win-win for both parties," & nbsp; Retro jordans for sale the German bank HVB Group's financial expert WEINREICH said, "the two brands together as one body in the Americas, Asia and Europe markets will be further expanded. "Adidas and Reebok merger of two strong, bound in the sales and market competitiveness, and on marketing and advertising, as well as introduce new aspects of the brand a tremendous force, so that they compete with Nike, it is possible strong punches. One force - complementary products, either on geographical distribution, or in the focused product, Adi and Reebok have highly complementary. Adidas sporting goods market in football outside of the United States dominated, with a number of top European teams h cheap jordans for sale ave a contract. Reebok nearly six sales in the US market was. After the two together, will give its European, Asian and North American market share of a huge role in promoting, but also may help to join Reebok, Adidas, Nike dominate achieve a breakthrough in the field of basketball. & Nbsp;store joint shoes Dover Street Market will be officially opened its first store in New York, and on the eve of the opening, also brought a Dover Street Market and Nike Dover Street Market NY collaboration x Nike Air Python stunning for shoes. The Dover Street Market NY x Nike - Air Python in black as low-key style, shoe body with a high degree of attracting snake ornamentation, cheap jordan shoes for men and the insole with Dover Street Market NY logo, is the owner of a new double will. 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In order to let everyone be able to witness the grand release of KD7, we will take you for the first time to understand the design inspiration and innovation of KD7 technology. design inspiration: lightning strike Durant was determined to become a meteorologist, launched in 2011 kd4 weatherman color design is the first time to reflect the inspiration. The theme in the KD series of fifth and sixth generation signature sneakers continue to be inherited, and further reflected in the KD7. design innovation: the performance of the fusion Leo's performance goal for KD7 is to provide Durant with the speed and flexibility required to point guard, while providing stability and support for the big forward. Leo the seamless front foot mesh, dynamic fly by wire technology, and nike zoom, the "best of both worlds" design challenges. The transition in the design of foot binding between the forefoot and heel. 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